Excuse Me: Who exactly is the customer here?

Have you ever sat back and wondered who exactly is the customer in the Vendor/Agent/Client model? Let’s break this down into what I think is very simple. We have an End Consumer, an Indirect Agent and a Vendor. The Agent’s world consists of bringing the Vendor and...

Master Agencies–To Commit or not to Commit?

Master Agencies—To Commit or not to Commit? At the end of last year, Curt Allen of X4 Solutions had a great discussion going on his LinkedIn page, and I thought it was a great idea for a blog, as people seem to be on both sides of the fence. Basically, the discussion...